India ratings: IPL 2017 creates history for Sony India

Sony Pictures Networks India (SPN), the official broadcaster of the VIVO IPL has created history by garnering a cumulative reach of 363.9 million viewers with just 32 matches vis-à-vis last year’s cumulative reach of 361 million viewers for the entire 2016 tournament. The VIVO IPL 2017 matches are being broadcast on Sony MAX, Sony SIX and Sony ESPN.

The tournament’s viewership is at 22.3 million average impressions over last year’s 17 million average impressions after 32 matches. So far the top performing markets are Maharashtra, AP/Telangana, Gujarat, Karnataka and West Bengal and amongst metros, Mumbai and Delhi take top spot.