Colors has witnessed a surge in it’s ratings, mainly down the successful debut of ‘Khataron Ke Khiladi 3’.
The channel clocked 314 GRPs, according to TAM data for Week 37 of 2010, that’s a climb from 267 GRPs in the previous week. The reality TV show hosted by Priyanka Chopra opened up with a rating of 5.5, one of the highest reality TV shows openings of recen times.
Despite the huge number for Colors, Star Plus remains ahead and occupies the top spot for the umpteenth week this year. The channel led the way thanks to it’s blockbuster movie offerings.
Star Plus delivered with 394 GRPs, while ZEE TV remained steady in third with 243 GRPs. The channel is hoping for a further boost in it’s ratings when it launches ‘Ram Milaye Jodi’ next week replacing ‘Choti Bahu’.
Sony Entertainment Television Asia was in fourth with 197 GRPs and sister station SAB TV next with an impressive 127 GRPs.