The first Indian viewership data for 2010 is out and it shows Colors start the year just like it ended 2009, on top!

According to TAM data for Week 1, HSM, CS4+, Colors clocked up 336 GRPs, well ahead of an improved STAR Plus (298 GRPs) and ZEE TV (284 GRPs).

Sony Entertainment Television Asia stayed fourth with its new line-up of Yash Raj TV shows. However, it had a slight increase in its ratings to 180 GRPs. Surprisingly, NDTV Imagine was the only one to go down the ladder by slipping to 86 GRPs.

There was good news for Multi Screen Media’s light-entertainment channel, SAB TV, which is threatening NDTV Imagine’s fifth position. This week there was only a difference of 1 GRP, if SAB TV overtakes NDTV Imagine next week then the channel will be seen as the fifth entertainment channel in India. SAB TV grabbed 85 GRPs.