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India ratings: Colors & Rishtey lead the pack

Colors
Colors

Viacom18’s Hindi entertainment channels, Colors and Rishtey topped ratings in the Urban and Rural markets respectively.

According to official data for Week 52 of 2016 from BARC India, Colors delivered 463.614 million Impressions, followed by Star Plus with 439.828 million Impressions and Sony Entertainment Television with 297.885 million Impressions. In fourth was Sony SAB TV with 272.483 million Impressions and ZEE TV was at No.5 with 255.178 million Impressions.

In terms of programming, ‘Naagin – Season 2’ on Colors was the nation’s favourite show (Urban) with 9.076 million Impressions, followed by ‘Shakti’ on Colors with 7.011 million Impressions and ‘Kumkum Bhagya’ on ZEE TV with 6.923 million Impressions.

In the Rural region, Rishtey held on to the top position with 338.165 million Impressions, followed by Sony Pal with 306.070 million Impressions and ZEE Anmol at No.3 with 280.235 million Impressions. In fourth was Star Utsav with 259.220 million Impressions and Colors at No.5 with 205.196 million Impressions.

In terms of programming, ‘Naagin – Season 1’ on Rishtey took lead in the Rural region with 8.472 million Impressions, followed by ‘Baalveer’ on Sony Pal with 5.081 million Impressions and ‘Naagin – Season 2’ on Colors with 5.071 million Impressions.