Colors successful run in India continues to get better and better! The Viacom18 owned channel is now giving current leader STAR Plus a run for its money.
After dislodging ZEE TV from the number two position, latest audience figures show Colors only 8 GRP (gross rating points) behind STAR Plus. The closest ever race since Colors launched last summer.
TAM Media research data covering C&S 4+, Hindi speaking markets for the third week of 2009 signifies STAR Plus at 271 GRP while Colors is at 263 GRP.
STAR Plus’ channel share in the latest week is 25 per cent, while Colors’ is 23 per cent. Colors started the year by garnering 256 GRPs and increased this to 263 last week.
ZEE TV comes in third place with 195 GRPs after being placed in the second position in the Week 1. ZEE TV’ relative channel share stands at 17 per cent.
Sony Entertainment Television Asia occupies the fourth position with 93 GRPs, grabbing an 8 per cent share in the GEC pie.
STAR One and NDTV Imagine are at fifth spot with 69 and 65 GRPs, respectively, both the channels garnered a 6 per cent share each. SAB TV is at number six, with a 5 per cent share and 52 GRPs.