Viacom-18’s Hindi entertainment channel, Colors has reached a new high in the latest TAM ratings data for Week 43.

The channel has benefited from its Diwali special programmes and the latest run of ‘Bigg Boss’. It has crossed the 350 GRP mark for the first time since its launch last summer. The drama ‘Uttaran’ alone clocked a TVR of 8.2 in its special one-hour episode on Saturday 24th October.

All-in-all, Colors achieved 356 GRPs, while ZEE TV moved back to the second slot with 271 GRPs (Sa Re Ga Ma Pa L’il Champs Grand Finale registered a TVR of 5.26) and STAR Plus slid to 229 GRPs.

Sony Entertainment Television Asia was in fourth with 159 and NDTV Imagine at fifth with 121 GRPs.