Current market leader STAR Plus is facing stiff competition from new entrant Colors, with now just one point separating the two from the coveted position.
The competition between the two channels has been heating up ever since Colors launched last summer. The latest data from ratings agency TAM for 22nd – 28th February (HSM 4+ C&S homes), STAR Plus stands at the numero uno position with 305 GRPs (Gross Rating Points), a 3 point increase from last week. In comparison, Colors is sitting on the heels of STAR Plus with 304 points, an increase of 70 points since the previous week.
The surge is mainly down to the success of Colors’ charttopper ‘Balika Vadhu’ which peaked to a TVR of 10.18 while Jai ‘Shri Krishna’ notched a TVR of 6.36. ‘Uttaran’s’ highest TVR for the week stood at 3.98.
The channel also owes the recent success to hit movies screened during the same period with premieres ‘Jaane Tu Ya Jaane Na’ and ‘Welcome To Sajannpur’.
A STAR Plus spokesman told IndianTelevision the reason for the surge in ratings for Colors. “The channel halved their commercial airtime on prime time, created hour and a half long specials of Balika Vadhu and killed one of the key characters in the series creating an un-natural highpoint to get a GRP spike.”
Over on STAR Plus, ‘Bidaai’ remains the channel’s most popular show with a TVR of 6.97, while ‘Yeh Rishta Kyaa Kehlata Hai’ clocked a TVR of 5.75. Kiran Bedi’s ‘Aap Ki Kachehri’ and ‘Kis Desh Mein Hai Mera Dil’ also managed to bag a peak TVR of 3.84 and 3.21 respectively to help the channel retain its first spot.
ZEE TV sits at number three with a GRP of 201, a slight decrease from 204 the previous week. While the TVR of the channel’s dance reality show ‘Dance India Dance’ with Mithun Chakraborty as grandmaster stands at 2.79 (4.13 TVR last week), the channel’s top-rated fiction ‘Chhoti Bahu’ at the 7.30 pm slot has gone down the TVR ladder to fetch a rating of 3.74 (3.84).