India ratings: Colors & Life Ok viewership grows
Colors and Star Life Ok were the biggest gainers in the India TV ratings, according to official data for Week 4 of 2014.
The data showed Star Plus lead the way with a big margin from its rivals. Its viewership was down by gross 20 million this week recording 606 million and a relative share of 24.75% (last week 626 million TVT with 25.17% relative share).
In second place was Colors, which zoomed back up the ratings. It stood with 449 million with a relative share of 18.34% (last week 467 million TVT with 18.78% relative share).
In third place was ZEE TV, which recorded 441 million TVT with a relative share of 18.01% (last week 471 million with 18.94% relative share).
In fourth place was Life Ok with its biggest ever ratings with 375 million against last week�۪s 347 million. The relative share of the channel increased to 15.32% in Week 4 of TAM 2014 against 13.95% in the previous week.
In fifth place was Sony SAB TV, attracting 323 million TVT with 13.19% relative share (last week 318 million TVT and 12.79% relative share).
Sony Entertainment Television Asia continue to spiral downwards with 254 million. It had a relative share of 10.38% relative share (last week 258million TVTs with 10.37% of relative share).
‘Diya Aur Baati Hum’ was the most popular Indian fiction show with 6.3 TVR, followed by ‘Jodha Akbar’ with 4.8 and ‘Saathiya’ with 4.6. ‘Comedy Nights With Kapil’ was the weekend topper with 4.8 TVR.
