India ratings: Aaj Tak claims lead in news genre

Aaj Tak is India’s most watched Hindi news channel, according to Week 38 of 2010 data from official Indian viewership body, TAM.

Amongst the 25-44 age group, SEC AB target audience, Aaj Tak lead the way in terms of channel share in the saturated Indian television market.

Aaj Tak had 17.1 per cent of the share, followed with Star News with 14.6 then India TV with 13 per cent. ZEE News and IBN 7 were in joint fourth with 11.4 per cent.

To mark ten years of successful and “breaking news first” of news coverage, Aaj Tak published the advert below.