India ratings: 9X Tashan emerges as a huge hit

Raj Baddhan

Senior Editor


Newly launched Punjabi music channel, 9X Tashan has proved a runaway success in the Punjabi music genre of channels across India.

According to data from TAM for Week 37 of 2011, 9X Tashan created television history in India by registering an unprecedented growth of over 100 GRPs in the opening week of its launch across the PHCHP markets.

It beat old rivals like PTC Chak De, MH1 and ETC Punjabi.

Launched on 31st August 2011, 9X Tashan has expanded the Punjabi Music Genre multiple times, by attracting viewers from other Punjabi television genres. The Channel has emerged a clear leader in the Punjabi Music Genre across the PHCHP markets.

Mr Sandip Bansal, Managing Director 9X Tashan, said, “We wonder if any other Music Channel has ever hit a century in its opening week. The robust performance of 9X Tashan, has made it the most preferred Punjabi Music destination for youth and has also captivated viewers across all age groups in the PHCHP markets.”

Mr Baljinder S. Mahant, Programming Head for 9X Tashan, said, “9X Tashan has overall expanded the Punjabi Music Genre. The phenomenal success of 9X Tashan has proved that viewers appreciate the combination of great music and rib-tickling animation.”

9X Media Group�۪s flagship Channel 9XM, continues its number one position in the Hindi Music Genre across all age groups. According to TAM data, 9XM is the No.1 Hindi Music Channel across all age groups for the past 18 weeks.

Commenting on the strong performance of 9X Tashan and of 9XM, Mr Punit Pandey, Sr. Vice President & Business Head – 9X Media Group, said, “It is a double whammy for 9X Media Group as 9X Tashan and 9XM have both emerged leaders in their respective genres. The TAM data endorses our commitment to offer the best music to viewers across various genres. We aim to make 9X Media Group, the ultimate destination for music in India.”

9X Tashan is available online at