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Incredible India to review media campaign

India’s Ministry of Tourism is reviewing its campaign for brand banner Incredible India.

It will review the advertising and marketing account for the brand and appoint agencies that will handle TV, print, online and radio campaigns in the British media.

Incredible India’s last major high-profile advertising push in the UK was five years ago. In 2005, it spent �32m on a campaign that ran across TV, radio, online and print. Last year, the ministry spent just �200,000 on the brand in the UK.

The pitch is being handled by Incredible India’s director in the UK, Jagdish Chander.