Independent Music Record label Tarish Music has officially released Atif Aslam’s much-awaited new single Rafta Rafta, along with a sensational music video starring phenomenal actress, Sajal Ali. Previously working with emerging artists like Arham Khattak, the label is now fully geared to showcase the creative force that Atif Aslam is through this new single.
Spending the last few years churning out music in various genres and mediums, Rafta Rafta is a romantic ballad, a genre the singer is well-known and loved for. It revolves around a love you keep coming back to, and speaks highly of how that love is all that the world revolves around. The catchy chorus is reminiscent of Atif’s previous superhit ballads, with a touch of flutes and tempos that set it apart from the rest.
In the accompanying music video – directed by Hassam Baloch – we see Atif channeling his romantic persona with Sajal as his muse. Much like the prime ingredients of any romantic ballad, we can see some breathtaking visuals where Atif is seen serenading his leading lady, be it in a secluded desert, a dreamy date spot on a boat, or a cosy camping trip. And to add that extra romantic spark, we also get wishes on a shooting star and more surprises – all of which heighten Atif and Sajal’s shared chemistry in its entirety.
Rafta Rafta has been quite the talk of the talk town way before its release, soon after Atif revealed Sajal’s involvement in the project. It is produced by Tarun Chaudhary and Omer Ahmad, with music and lyrics by Punjabi singer and songwriter Raj Ranjodh.
Speaking of their experience of working with the singer, the producers had nothing but good memories to recount. “It was an amazing experience working with Atif Aslam, everyone knows how loved he is in the subcontinent. In terms of music, he always comes up with something fresh, innovative, and different. His vocal skills are on another level. He’s been there throughout the whole process, during the recordings, scratches, approvals, and all, and it has been a delightful experience overall,” shared producer Omer Ahmad.
In fact, working with Atif Aslam is just the beginning of what all the label has to offer. Built on the philosophy of keeping the ambition alive and sharing soulful music with listeners globally, the label plans to release new music almost every month. “The purpose of Tarish is to share soulful music; something that people can connect with and relate to. The aim is to create such music with whoever we work for. Our music won’t have as much of a commercial element as other labels’. It’s all soulful music at its core, regardless of the genre,” Omer Ahmad stated.
Having said that, Atif Aslam’s Rafta Rafta is currently all set to win hearts worldwide. Listen to the track on all streaming platforms and check out the music video on Tarish Music’s YouTube channel.