In Video: Promo of ZEE TV’s ‘Kumkum Bhagya’
As BizAsia revealed last month, ZEE TV will be launching new fiction ‘Kumkum Bhagya’ in a primetime slot, shifting the long-running show ‘Pavitra Rishta’ to an early-evening slot.
‘Kumkum Bhagya’, produced by Ekta Kapoor, is based loosely on Jane Austen�۪s classic ��Sense and Sensibility�۪. The show will be its Indian interpretation, following the life of a mother who runs a marriage hall and lives with the hope of seeing her two daughters ��� poles apart in bearing, outlook and disposition, happily married some day!
‘Kumkum Bhagya’ stars Sriti Jha and Shabbir Ahluwalia. It starts in mid-March..
In Video: Promo of ZEE TV’s ‘Kumkum Bhagya’