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In Video: Promo of ZEE TV’s ‘Kumkum Bhagya’

'Kumkum Bhagya' on ZEE TV
'Kumkum Bhagya' on ZEE TV

As BizAsia revealed last month, ZEE TV will be launching new fiction ‘Kumkum Bhagya’ in a primetime slot, shifting the long-running show ‘Pavitra Rishta’ to an early-evening slot.

‘Kumkum Bhagya’, produced by Ekta Kapoor, is based loosely on Jane Austen�۪s classic ��Sense and Sensibility�۪. The show will be its Indian interpretation, following the life of a mother who runs a marriage hall and lives with the hope of seeing her two daughters ��� poles apart in bearing, outlook and disposition, happily married some day!

‘Kumkum Bhagya’ stars Sriti Jha and Shabbir Ahluwalia. It starts in mid-March..

In Video: Promo of ZEE TV’s ‘Kumkum Bhagya’