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In Video: Farhan-Ritesh’s jingle for ‘Fukrey’

Animated jingle released for 'Fukrey'
Animated jingle released for 'Fukrey'

Excel Entertainment’s forthcoming male-bonding film, ‘Fukrey’, undoubtedly has an unconventional title. In an attempt to promote the movie and also make the title a little more easier to understand and pronounce, Ritesh Sidhwani and Farhan Akhtar have released a jingle.

Written by Swanand Kirkire and composed by Ram Sampath, the animated jingle seeks to give guidelines or a recipe on how to be fukrey -��that is colloquial for good-for-nothing or someone who’s perpetually broke.

Sidhwani told Times of India, “This is the language of the film. It’s the first time that a filmmaker is doing a jingle to promote the title. We were thinking of the best way to explain the meaning of��Fukrey. And that’s when we came up with the idea of this jingle. In the digital world, animation works very well. We thought it would be��a nice way��to introduce our��Fukras. Ram is a renowned talent in jingles”.

Akhtar also spoke about the innovative way of marketing the movie, “Fukrey��is a word that the people of Delhi and certain sections of North India are very familiar with. Of course, it is alien to a lot of us who are from elsewhere. Hence, the need to explain its meaning is important. Getting��an animated jingle��seemed like a fun way to do it because it definitely captures the youthful energy of the film.”

‘Fukrey’ is slated for release on 14th June. Check out the jingle below.