In Pictures: Stars grace IIFA 2014 launch event

Earlier today an event was held to mark the launch of the 15th annual International Indian Film Academy (IIFA) awards.

Stars including Anil Kapoor, Madhuri Dixit, Saif Ali Khan, Kareena Kapoor Khan and Bipasha Basu were all present.

BizAsia confirmed that Hrithik Roshan will be performing at the main event in April, while Farhan Akhtar and Shahid Kapoor have been announced as the hosts.