Colors made a huge splash by launching the biggest reality show on Indian television, ‘Bigg Boss 13’ in front a packed out media conference in Mumbai on Monday.
Attended by host Salman Khan, the event also featured Ameesha Patel, Arjun Bijlani, Pooja Banerjee and Sana Khan.
The new season will be a powerplay and will give viewers for the first time the experience of two seasons packed into one. Jostling emotions and combating tasks will make connections stronger and create survivors who will emerge victorious. ‘Bigg Boss 13’ with an all-celebritycast will witness a fast track hyperactive season with strategic shifts that will reimagine entertainment like never before.
Speaking about the launch of the show, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network Viacom18 said, “Bigg Boss over the years has become a sentiment synonymous to entertainment rather than just a show. From setting a benchmark in disruptive and voyeuristic content to creating the best platform for brand visibility – Bigg Boss has instituted itself as a phenomenon. Staying true to our promise of providing differentiated entertainment, the new season of Bigg Boss will tread beyond the usual and speed up the proceedings by presenting the action of two seasons packed in one. To add to the curveball is our Host, Salman Khan whose association with Bigg Boss for the past 10 years has only added more sheen and charisma to the show. This season we welcome ‘vivo’ as our presenting sponsor, ‘Lays’ as a special partner while ‘Ching’s Chinese’, ‘PokerStars.in’, ‘BharatPe’ , ‘Whirlpool’ and ‘Helo’ as the associate sponsors.”
Talking about the alliance, Jerome Chen, CEO, vivo India, said, “At vivo, our focus is to always look for exciting ways to connect with audiences and create a meaningful experience for them. Bigg Boss is the undisputed king in the television reality space that provides dream opportunity for brands to reach out to their target audience in an innovative way. The tremendous reach of COLORS and unique content of the show offers a splendid opportunity to vivo to connect with the audience in the diverse, far-flung areas of the country. We are very excited about our partnership with COLORS for Bigg Boss, and this season will undoubtedly delight the audience with its entertaining content.”
Elaborating on the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 said, “Bigg Boss is a property that is year-marked in everybody’s calendar, whether it’s the celebrities who want to participate, the partners who want to associate or the creative thinkers who want to innovate. Every season, we give a new meaning to unpredictability and make the content entertaining as well as cohesive to appeal to all. This season will pick up the pace from the minute the contestants enter inside drawing more traction and raking up multiple debates and discussions.”
Excited about the new season, host Salman Khan said, “Bigg Boss to me is like a homecoming. Every year I look forward to another season, meeting newer people and experience a gamut of emotions that makes the show so real and believable. This season is inclined to be in fast-forward mode and I’m fully prepared to jump into the bandwagon. My best wishes to all the contestants who are about to take on this rollercoaster ride.”
Talking about the format of the show, Abhishek Rege, CEO, Endemol Shine India said, “Being one of the most popular non-scripted reality shows, we have always given an unconventional spin to Bigg Boss making it more appealing. The franchise has not only grown manifold but has also expanded its footprints in various languages and has been entertaining viewers across the board. This year, we have strived to present a concept that connotes speed and promptness that will enhance the drama and entertainment quotient like never before. We have relocated the set from Lonavala to Mumbai for the first time and have given the house a wondrous vibe. We hope the audience gets hooked on to this speedy journey that they will soon embark on.”