In Pictures: Salman Khan at ‘Bigg Boss 7’ launch

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‘Bigg Boss’ Season ��� Saath 7 has been launched with a theme which brings together the angelic and demonic elements that best depict ‘Jannat’ and ‘Jahannum’.

Produced by Endemol India, the show, being hosted by superstar Salman Khan for the fourth year in a row, will feature 14 celebrity contestants representing the Good and the Evil with a different twist.

The series begins this Sunday (15th September) at 21:00 with subsequent episodes to air every day, ‘Bigg Boss’ Season ��� Saath 7 will capture the drama of the ‘Bigg Boss’ house over the next 104 days and ensure that only the brave hearts survive till the end.

Speaking about the theme of Jannat and Jahannum, Salman Khan said, “I enjoy watching ‘Bigg Boss’ and I enjoy my association with the show. This year, there�۪s a lot to look forward to and I�۪m sure the viewers will have a heavenly experience and the contestants will have a hell of a ride!”

Commenting on the show�۪s launch, Raj Nayak, CEO ��� Colors, said, “We are really excited to be associated with Vodafone as the presenting sponsor of ‘Bigg Boss’ for the 5th year in a row. The strong brand equity of ‘Bigg Boss’ has made it the most-awaited show on television providing immense value to our marketers and advertisers. Overall, the channel has been performing strongly and we are No.1 in terms of weekend programming with Jhalak Dikhhla Jaa and Comedy Nights with Kapil. With ‘Bigg Boss’, we hope to raise the bar even further.”