Ranveer Singh today launched the much-awaited graphic web series, ‘Blazing Bajirao’, at a popular suburban multiplex.
‘Blazing Bajirao’ is a unique marketing initiative from Eros International۪s on-demand entertainment portal, ErosNow for Sanjay Leela Bhansali۪s magnum opus, ‘Bajirao Mastani’. A first for the Indian film industry, ‘Blazing Bajirao’ is a digital graphic series, created to familiarize audiences with the life and history of the lead charactersBajirao and Mastaniahead of the release of the film ‘Bajirao Mastani’ on December 18.
The graphic series will be followed by the launch of the ‘Blazing Bajirao’ Game, which focuses on the legendary Peshwa’s search for supremacy in an epic hunt for love and glory.
On the occasion of the launch, lead actor Ranveer Singh said, Blazing Bajirao is an attempt to tell our young audiences about the legend of Peshwa Bajirao. Bajirao was a master strategist and a warrior and this web series highlights the various facets of his personality and the skills he possessed. Blazing Bajirao gives you important historical nuggets on him, but in a cool, creative and engaging way.
Speaking on the origin and creation of ‘Blazing Bajirao’, which is an innovation in film marketing, Rishika Lulla Singh, CEO, Eros Digital said, Blazing Bajirao is an ErosNow concept that was conceived and developed by our in-house creative team, to build the curiosity of our audiences across all generations. With this animated series, we aimed at getting a distinctive, grungy look to add an edgy layer to Bajirao. We۪ve taken traditional film marketing to a new level, giving it a millennial spin. The episode we launched today is the first of many such episodes to follow, each of which will bear the stamp of the stellar quality expected from a leading studio like Eros International.
At the event, Ranveer Singh also unveiled a 6-foot tall life-size Bajirao figurine that will be housed at multiplexes this festive season. The figurine marks another shift in film marketing, since publicity material is usually confined to routine standees and backdrops. The six-foot hand-painted figurines are made of clay and fiberglass and have been modeled on Ranveer۪s look in the film.
Eros International & Sanjay Leela Bhansali۪s Bajirao Mastani will release worldwide on 18th December 2015. Starring Ranveer Singh, Deepika Padukone and Priyanka Chopra, the film is directed by Sanjay Leela Bhansali.
In Pictures: Ranveer Singh launches ‘Blazing Bajirao’