Toronto-based film exhibitor Imax are set to further their hold on international cinemain a partnership with India’s most prestigious production house, Yash Raj Films (YRF). The agreement between the two has been unveiled at Mumbai’s Federation of Indian Chambers of Commerce and Industry (FICCI) Frames conference 2013.
Three films will be exhibited by Imax as part of the agreement and ‘Dhoom 3′ and’Paani’ are the first two. This is part of Imax’s expansion into the Bollywood arena. Aditya Chopra, Chairman, YRF, confirmed the news in a statement, “Since announcing the Imax release of DHOOM: 3, we’ve seen tremendous anticipation building among Indian moviegoers around this first-ever Imax release of a Hindi feature film, and we’re excited to add to this excitement with two more of our highly anticipated films, including our most ambitious one, Paani.”
Greg Foster, Chairman and President, Imax Entertainment also made a statement, “As we continue to grow our network across India, we are committed to offering the nation’s growing Imax fan base an elevated movie-going experience that transports them into Bollywood’s best”.
This is indeed an exciting development which comes in the year that Bollywood celebrates 100 years and could potentionally revolutionise the Indian cinematic experience. Stay with BizAsia for more updates.