Imagine…Dil Se is starting a new weekday primetime band, in which it will showcase programmes aimed at children from sister station, Pogo, based in India.
The shows will air between 19:00 and 19:30 weeknights. The three shows confirmed are ‘M.A.D’, ‘Cambala Investigation Agency’ and ‘Sunaina’.
The music art and dance show ‘M.A.D’, is touted as one of India’s most watched ‘Do It Yourself’ shows. It will air Monday, Wednesday and Friday nights. Action thriller show ‘Cambala Investigation Agency’ has been scheduled for Tuesday evenings and children’s sitcom ‘Sunaina’ will air Thursdays. The shows launch on Monday 13th December.
Pogo has been running in India since 2004 and is controlled by Turner Broadcasting, a unit of Time Warner for India, which also runs Imagine.
Imagine…Dil Se will also change its primetime schedule to accomodate the launch of ‘Aarakshan’ and end of ‘Jyoti’.