Imagine Dil Se is set to launch a new quiz show ‘Gyaan Guru’ later this month.
‘Gyaan Guru’ is a quiz contest with questions based on cultural traditions. The channel will select entries that are above 14 years and those who possess a bank of knowledge about India’s tradition and cultures.
Speaking on the introduction of this innovative quiz show – Vivek Bahl, Chief Content Officer Turner International India Pvt. Ltd said, “Our first launch of 2012, Gyaan Guru reflects & reiterates Imagine TV۪s belief in home-grown format shows. Much like the very successful Swayamvar series, this is a unique & very Indian show that۪s sets many firsts…from the concept, to the way it۪s scheduled. While being a differentiator, it۪s presented in a vibrant, young & energetic format that۪s sure to pleasantly surprise viewers.”
‘Gyaan Guru’ brings out the difference between being “Knowledgeable” and “Educated”. By bringing this show to the audiences, Imagine TV promises to bridge the gap between faith and blind faith.
‘Gyaan Guru’ launches on Monday 30th January at 22:00.