'Ae Dil Hai Mushkil' walked away with most nominations this year

The 18th Edition of the 2017 NEXA IIFA Awards Powered by Vivo is among the most coveted and highly anticipated awards celebrations that honor the very best of Indian Cinema with the highest level of achievement seen through the glamorous IIFA statuette. Set to be held at the iconic MetLife Stadium on the 14th & 15th of July, this year the NEXA IIFA Awards will witness the felicitation of powerhouse performances and films at the highly anticipated Awards night. The International Indian Film Academy (IIFA) Awards announced the list of nominations in the popular category today as IIFA Global Voting goes live on 20th May 2017 until 18th June 2017.

Indian Cinema has had an incredible year with a diverse number of truly unique films that not only took the box office by storm but were also critically acclaimed. Leading the race with a whopping 8 nominations in the popular categories along with Best Picture is ‘Ae Dil Hai Mushkil’ followed by the biopic of the Former Indian Cricket Team Captain – ‘M.S. Dhoni: The Untold Story’ bagging 7 nominations in popular categories including the Best Picture nominations. Top Contenders for Best Picture category are ‘Neerja’, ‘Pink’, ‘Sultan’ and ‘Udta Punjab’.

The nominees for Best Actor in Leading Role Male are Shahid Kapoor for ‘Udta Punjab’, Ranbir Kapoor for ‘Ae Dil Hai Mushkil’, Shah Rukh Khan for ‘Fan’, Sushant Singh Rajput for ‘M.S. Dhoni’, Amitabh Bachchan for ‘Pink’ and Salman Khan for ‘Sultan’. The nominees for Leading Role Female are Anushka Sharma for ‘Ae Dil Hai Mushkil’, Alia Bhatt for ‘Dear Zindagi’ and ‘Udta Punjab’, Sonam Kapoor for ‘Neerja’ and Tapsee Pannu for ‘Pink’. The Best Director nominations feature Karan Johar (Ae Dil Hai Mushkil), Neeraj Pandey (M.S. Dhoni), Ram Madhvani (Neerja), Aniruddha Roy Chowdhary (Pink), Ali Abbas Zafar (Sultan) and Abhishek Chaubey (Udta Punjab).

As IIFA continues to bring together the biggest stars of Bollywood and Hollywood on one stage, the 2017 IIFA Festival New York will play host to some of the most celebrated stars and musicians of the Indian film industry, notable guests, and dignitaries from India and the region, world media and Indian cinema fans from across the globe.

Wizcraft International Entertainment Pvt Ltd, known for pioneering many extravagant and mesmerizing events in India and across the world, conceptualized IIFA 17 years ago, by the creative genius of the trio of masterminds – Andre Timmins, Viraf Sarkari and Sabbas Joseph. The vision was to celebrate Indian cinema outside India; and IIFA (International Indian Film Academy) the flagship brand is the accomplishment of that dream. IIFA is dedicated to building bridges across cinema, businesses, communities and nations, creating everyone’s dream, “One People. One World”. The journey over these past 17 years has seen the brand evolve from a one night affair to a weekend, which celebrates and hosts various events and activities related to cinema, business, culture, music and fashion. Hosting a variety of events during the weekend IIFA helps bring together a global community of people from all walks of life.

Speaking of the association, Mr. R. S Kalsi, Executive director, Marketing & Sales, Maruti Suzuki said, “We are delighted to associate with NEXA IIFA Awards 2017 for the third consecutive year. This year we will showcase how NEXA is at the forefront of bringing innovation & delivering outstanding experiences. NEXA is not just an automotive brand but also a lifestyle brand. NEXA is all about newer and premium experiences, just like IIFA which builds lifetime experiences and felicitates excellence in Indian cinema at a global stage.”

Delighted at the association, Vivek Zhang, CMO, Vivo India, said, “We are thrilled to have partnered with the most coveted platform representing Indian cinema globally. As a global smartphone brand, we constantly try to connect closely with our target audience in different parts of the country. We believe that the popularity of India International Film Awards (IIFA) is a splendid opportunity for Vivo to strengthen connect with the right audience and create a strong brand recall. Our latest offering in the Indian market is a step ahead in our endeavor to revolutionize the selfie phenomenon.”

Speaking on the occasion, Raj Nayak, Chief Operations Officer Viacom18 said, “IIFA Festival is the world’s biggest platform showcasing the magic of Bollywood and India. Colors, India’s leading Hindi Premium entertainment channel, is delighted to bring the magic that’s being created in New York City to our viewers across the globe. As always the IIFA Weekend & Awards extravaganza will be telecast to our viewers in over 140 counties with ancillary programming on other Viacom18 channels including MTV & Colors Infinity.”

IIFA 2017 will air on Colors.