This year’s Ideal Home Show is changing with the introduction of two new pavilions dedicated to British Asian food, culture, fashion and lifestyle.
It۪s the first time in the exhibition’s 102 year history that the show will directly tap into the Asian market. The Ideal Home Show organisers, Media 10 have appointed Puja Saggar of Shreem Events to co-ordinate the two Asian pavilions.
Puja’s past experience in the exhibition industry includes role as Director of the successful Asian Lifestyle Show held at Olympia, London from 2004 to 2007.
According to information provided to BizAsia.co.uk, the two new separate pavilions will provide a focused and dedicated platform for businesses looking to showcase products and services relevant to all aspects of British Asian lifestyle to a captive audience of 300,000+ visitors over 17 days.
These two pavilions will be fully integrated within the show but separately identifiable in the show۪s mainstream and Asian marketing campaign and at the show via the showguide, floorplans, and the uniquely coloured shell scheme stands.
The Ideal Home Show, the UK۪s biggest and longest running consumer event, was acquired by award-winning events and publishing company Media 10, late last year from DMG World Media, the first time the show has changed hands in just over 100 years.
With the ZEE Carnival delayed until later this year and a number of Asian wedding exhibitions specialising in just wedding gear, the Ideal Home Show will be the first Asian lifestyle exhibition to get underway in the UK.
The Ideal Home Show is being held at Earls Court, London between Saturday 20th March and Monday 5th April.