Speculation was rife that the International Cricket Council (ICC) was to make an announcement on the winning bid on Friday but this has been declined.

Who has walked away with the sale of ICC’s broadcast rights will now only be discussed and announced on Saturday 9th December.

IndianTelevision has reported that initial meetings with potential partners have been taking place, further clarifying that reports stating that the matter was to be decided yesterday (Friday) are misleading.

It is worth noting here that ZEE Telefilms CMD Subhash Chandra, in an interview to business news channel CNBC TV18 given on Monday, when he announced the acquisition of Ten Sports, had said in this regard, “I am told that next Friday is when they (the ICC) will open the financial bids. Hopefully Friday next we will know about it.”

Considering that ZEE is one of the companies that has put in a bid for these rights, it would seem that the ICC has done a poor job of communicating its timelines to the concerned parties.

Keep it with BizAsia.co.uk for more updates.