A new Urdu infotainment channel, VTV is set for launch in the UK on Sky in February, BizAsiaLive.com can exclusively reveal.
The hybrid service will source programming from various Pakistani broadcasters and independent producers from Pakistan and the UK. VTV has also agreed a deal to run fictions and reality shows from Entertainment Express.
VTV recently signed an EPG agreement and will launch in sometime in February after technical tests have been carried out in January.
VTV has hired Erum Masood as consultant to advise on the running of the channel. Masood previously lead programming at Prime TV and has a wealth of broadcasting experience in Pakistan.