Pakistan’s leading entertainment broadcaster, Hum TV has come under fire over a segment called ‘Mera Makeup Hai Kamal’ it aired during its morning show ‘Jago Pakistan Jago’.

Viewers took to social media to express their anger after darkened fair-skinned models were used to “transform” them into better looking brides. The row escalated over the use of fair-skinned models being used with dark paint plastered over their faces.

Viewers criticised the programme for “Pakistan’s obsession with fair skin”. Some had targeted the show’s presenter, Sunam Jung, saying

Many social media users have been directly targeting the Instagram account of the show’s host, actress Sunam Jung saying, “Wow, still no apology? I’m baffled at how you can get away with this.”

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