The competition amongst Pakistani entertainment channels is set to intensify next week when Hum TV Europe launches two of its biggest ever dramas.
BizAsia can confirm that ‘Zindagi Gulzar Hai’ (pictured) and ‘Dil-e-Muztar’ have been added to the channel’s schedule, starting next week.
‘Zindagi Gulzar Hai’ is about a school teacher who was left by her husband with her three daughters and married another woman for the sake of getting a male child. The story focuses on gender biasness and the difference between the classes in terms of the affluence level. It stars Fawad Khan and Sanam Saeed. ‘Zindagi Gulzar Hai’ will air Saturday – Sunday at 21:00 from Saturday 23rd August.
‘Dil-e-Muztar’ is based on the love triangle story between Sila, Adeel, and Zoya. It stars Imran Abbas Naqvi, Sanam Jung and Sarwat Gilani. ‘Dil-e-Muztar’ will air Monday – Friday at 21:00 from Monday 18th August.
Hum TV Europe has been performing exceptionally well in the UK Asian TV ratings lately. With the launch of these dramas backed with a new marketing campaign, the channel will no doubt be touching new heights.