Hum TV to launch new channel in UK by March

Hum TV Network is planning to launch a new channel in the UK by March, BizAsia can exclusively confirm.

BizAsia understands that the new channel will be a hybrid service consisting of shows from its Hum Masala and Hum Sitaray channels in Pakistan. It is likely the new channel will have a completely different identity to that of Hum Masala and Hum Sitaray. It will bring cookery and lifestyle shows from Hum Masala and entertainment such as fictions from Hum Sitaray. Furthermore, BizAsia has learnt that the new channel will be split in dayparts to match viewers’ habit and lifestyle in the UK.

Hum TV Network is currently scouting for a Sky Digital EPG. Once it has signed a deal with Sky, the channel could be launched in March – ahead of Ramadan. Last year, it was reported that Hum Masala was to launch in the UK but due to EPG delays, the channel was put on the backburner.

Hum TV’s foray in the UK/Europe market has been a huge success with its flagship entertainment channel on top of Pakistan entertainment channel ratings. The channel regularly attracts over 500,000 viewers each week.