Hum TV to air Bridal Couture Week in UK

Hum TV will be broadcasting the Bridal Couture Week in weekly segments on its Europe beam, starting this Saturday night.

The Karachi/Lahore event, which was held in June 2015 featured designers like Asifa Nabeel, J. Junaid Jamshed, Adanan Pardesy, HSY and Zainab Chhotani. Celebrities Ehsan Khan, Mahwish Hayat, Aijazz Aslam and Urwa Hocane were showstoppers for their respective designers.

At the time of the event, Sultana Siddiqui, CEO of Hum Network said, ���Today, Wedding has become a lifestyle statement for the rich and famous and with enormous amount of money being spent on ���Luxury Weddings�۝, the bridal couture wear is the most profitable segment for the Pakistani fashion Industry. Telenor BCW aims to tap this segment while helping the consumer get the most out of our talented designers and bridal wear available in the country. With an objective of showcasing the trends and designs for the upcoming season by leading fashion designers, Telenor BCW also provides the platform for designers to generate excellent business opportunities�۝.

Bridal Couture Week will air Saturday nights at 22:00 on Hum TV Europe from 5th September.