Hum TV will become one of the first Pakistani entertainment channels in the UK to sign up to audience measuring body, BARB.
BizAsia understands that the popular free-to-air channel, which launched in the UK in March, will become BARB rated on Monday 14th July 2014.
Since its inception in the UK, Hum TV has fast become a popular choice amongst Asians with its unique line-up of Urdu fictions and magazine shows. It will be interesting to see how the channel performs in the UK Asian TV ratings. Sajeer Abbas from Evolution, who handles Hum TV in the UK, told BizAsia, We are looking forward and excited to be launching on BARB. We would love to work with mainstream (National) advertisers and have high expectations.
No doubt this will prompt the likes of ARY Digital and Geo TV to eventually follow in the footsteps of Hum TV by becoming BARB registered. Prime TV became the first Pakistani entertainment channel to sign up to BARB in 2007 but subsequently came off due to high costs involved.
Hum TV is available on Sky Digital channel 859.