Hum TV Network has confirmed that it has acquired non-exclusive UK/Europe telecast rights for the Pakistan Super League this year.
The coverage, which will be shared with Prime TV in the UK, will have matches split between Hum TV and Hum Masala. The league comprising of 34 matches is due to start from 22nd February 2018 and the first matches will be telecast at 11:00 GMT while the second match commences at 16:00 GMT.
Announcing this development Mr. Nasir Jamal the General Manager of Hum Network International stated, “I am really excited about this amazing prospect, Hum Network has always believed in bringing out of the box, exciting and entertaining content for its viewers and what can be more exciting than the PSL? our viewers in the UK can enjoy all the matches live on their favourite channel, and we can proudly state that Hum Network played its part in revitalising sports entertainment industry of Pakistan. It’s a win-win for everyone.”
Alliance Advertising and Marketing being the exclusive sales agency of Hum Network will handle all the sales of event itself in the UK.