Hum TV moves a step closer for UK launch

Media regulator Ofcom has awarded Hum Network a licence to broadcast it’s channel, Hum TV in the UK.

The popular Pakistani channel is expected to launch next month on the Sky Digital platform.

Hum TV’s UK launch rumours have been going on for several months but this time the launch is more serious than ever before to reach out to British audiences.

In Pakistan, Hum Network broadcasts three channels – Hum TV, Masala TV and Hum Sitarey. The UK service is likely to be a hybrid channel featuring content from all three Hum channels.

Hum TV’s content received a huge push last year in the UK after a strategic deal with IndiaCast allowed it to broadcast shows like ‘Humsafar’ and ‘Mera Naseeb’ on Rishtey. All shows from Hum TV broadcast on Rishtey have proved to be successful in the ratings for the channel.

The network is keeping quiet on the launch until an official launch but if things go as planned, Hum TV will be available in UK by mid-February.