Popular Pakistani channel, Hum TV Europe is expcted to launch on Virgin Media next month, BizAsia can confirm.
Hum TV Europe has proved immensely popular since its debut in the UK on the Sky Digital platform in March this year. The channel has a reach of 450,000 viewers (average) on data measured by BARB.
Hum TV is likely to be available on Virgin Media channel 833 in December.
Hum TV is expected to make an official announcement in the coming days. An agreement is yet to be signed between both parties.