Hum TV Europe has begun video and audio testing, a week ahead of its official launch on Sky Digital.
The popular Pakistani entertainment channel, which was expected to join the Sky line-up on Monday (3rd March), will now launch on Monday 10th March 2014.
BizAsia had exclusively confirmed last week that marketing and sales will be handled by Evolution, a company, which is outsourced by Hum TV worldwide. Evolution itself is an advertising agency which started its operations in Pakistan and is now in USA and UAE too. Its one of the biggest advertising agencies in ethnic media.
Hum Europe will be available free-to-air on Sky channel 859.
The tests can be viewed at the following parameters below:
-> Using your Sky Digi remote, go to Services Menu
-> Select System Setup
-> Select Add Channels
-> Enter frequency: 11.222 (H), FEC: 2/3, SR: 27500
-> Find Channels and Press SELECT
-> Highlight ���52050? service and press Yellow button
-> Return to Services Menu
-> Other Channels (6) on STB / (8) on Sky+
-> ���52050? should be listed and available