Competition amongst Pakistani news channels in the UK is set to intensify further in the coming weeks, with Hum News preparing its launch on Sky.
The channel, which officially began broadcasting in Pakistan a couple of months ago, has confirmed to BizAsiaLive.com that it will begin trade tests from 2nd July 2018 ahead of its official launch sometime in July.
Hum News comes from Hum TV Network, which already boasts of Hum TV and Hum Masala, both leaders in the UK, in their respective genres. Hum TV leads the Pakistani TV genre and has regularly beaten market leader Star Plus in terms of daily share over the past few weeks. Meanwhile, Hum Masala, has successfully made its presence felt with its innovative programming since its launch last August.
Hum News will go head-to-head with giants New Vision TV and Geo News. Both channels currently rule the South Asian news market in UK ratings. Other players in the genre include Dunya TV, Samaa TV, UK 44 and 92 News.