The latest news entrant in the UK market, Hum News has signed up with audience measuring body, BARB.
BizAsiaLive.com can exclusively reveal that it will begin BARB reporting official viewing figures from 1st September 2018.
It will be interesting to know where Hum News sits amongst the already crowed South Asian news genre, which compromises of leaders New Vision TV and Geo News. Samaa TV, Dunya News, UK 44 and 92 News are also other contenders in the field.
Hum News launched on the Sky platform in the UK in mid-July.
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