Newly launched Urdu news channel, Hum News is expected to sign up to BARB in August, BizAsiaLive.com can reveal.

The channel launched on Sky in the UK earlier this month. It expands the Hum TV Network in the UK/Europe market, which already boasts of Hum TV and Hum Masala.

BizAsiaLive.com understands that Hum TV Network will be boosting the awareness of the channel, with a huge marketing blitz. Hum News has intense competition from market leaders New Vision TV and Geo News. Other competitors in the genre include Samaa TV, Dunya News, UK 44 and 92 News.

Keep it with BizAsiaLive.com for more.