Hum Masala gets UK Ofcom licence

Pakistani broadcaster, Hum TV has obtained a UK television licence for its Hum Masala channel.

As revealed exclusively on BizAsia in April, Hum TV’s main entertainment channel will be joined by cookery channel Hum Masala in the coming weeks.

Hum Masala launched in Pakistan in 2006 and fast became a household name. Hum Masala will launch as a free-to-air channel when it launches in the UK.

Hum Masala was expected to launch before Ramadan but BizAsia understands the channel will now launch at a later date.