Hrithik Roshan launches personal brand of clothing

Hrithik Roshan, who is currently recovering from a relapse of brain surgery, has much to celebrate at the moment even though he may not feel like it. Not only has his latest film ‘Krrish 3’ (2013) done brilliantly but the actor has also launched his own personal brand, titled ‘HRXbrand’, along with online shopping portal Myntra.com.

Talking about it, Roshan said in a statement, “I always envisioned HRX to be a platform that could inspire people to bring out their best and to never give up. My team, Afsar Zaidi from Exceed and Sid Shah from The Wild East Group have taken my philosophy and turned it into a brand”.

In a brief description, the brand seems to portray a way of life more than anything else with the website stating, “HRX��is a new brand and platform based on a life philosophy to keep pushing. TheX, which is the logo, stands for��Extreme-��means to reach the highest degree. This brand celebrates all of us who want to keep on pushing to the highest degree, and laugh adversity in the face. Whether it is education, work, sports, fitness – there is no reason why we can’t be��the best.”

The sire features clothes which are fitting to Roshan’s style with the tagline of ‘Push Your Extreme’ being at the forefront. Here’s wishing the actor all the best with this new venture.