Bollywood actor Hrithik Roshan has been confirmed as the goodwill ambassador for ‘Junoon…Kuchh Kar Dikhaane Ka’, which starts on NDTV Imagine next month.

‘Junoon…Kuchh Kar Dikhaane Ka’ is a musical show that will decide the country۪s most popular genre of music, namely Folk, Sufi and Filmy. Each team will have six contestants and will be mentored by an eminent personality from the music industry, namely, Ustad Rahat Fateh Ali Khan for the Sufi Team, Ila Arun for the Folk Team and Anand Raj Anand for the Filmy Team.

Announcing Hrithik۪s association with the show, Shailja Kejriwal, EVP Content, NDTV Imagine said, “We are very excited as this is the first time that a channel has associated with a celebrity at this level. Hrithik۪s role is very unique he is not a host, judge or performer. He is here to lend his support to the participants. He symbolizes the personality of the show brilliantly!”

Extending his support to the participants, Hrithik Roshan said, “I am very pleased to be associated with NDTV Imagine and Junoon! I can identify with the participants and their desire to achieve success with their god-given talent. I relate to their positive and exuberant spirit because I believe that I have a similar Junoon – be it my work or my personal life.”

Adds, Gajendrra Siingh, the producer of the show “It is very encouraging for us to get the support of such a big star at the very beginning of the show. Hrithik’s passion, talent, spirit and commitment are great motivators and we are all delighted and honoured with his support for participants of the show.”

‘Junoon…Kuchh Kar Dikhaane Ka’ presented by Annu Kapoor, launches on NDTV Imagine India on Friday (6th June). A UK telecast date is yet to be confirmed. NDTV Imagine is available on Sky Digital channel 834.