Hotstar unveils branding for movie premieres in international markets
Leading digital platform, Hotstar has been on a roll since it entered international markets. Not only is the streaming giant riding high on the back of a surge in subscriptions during the recent lockdown, it has also equipped itself with high-end original content and huge movie acquisitions.
Last month, Hotstar announced seven blockbuster movie titles that will stream directly on the platform, skipping a theatrical release. Among the movies are ‘Dil Bechara’, which premieres this month, ‘Laxmmi Bomb’, ‘Sadak 2’, ‘Bhuj: The Pride of India’, ‘The Big Bull’, ‘Khuda Haafiz’ and ‘Lootcase’.
In India, the movies will stream under the brand ‘Disney+ Hotstar Multiplex’. However, the platform is known just as Hotstar in UK, USA and Canada and therefore, the movies will air under the brand ‘Hotstar Premiere Nights’, with the slogan ‘Biggest blockbusters straight to your screen’.
See the first look of ‘Hotstar Premiere Nights’ below:
