Hotstar to be rebranded Disney+ Hotstar from March

Disney has announced plans to rebrand its India based streaming giant service, Hotstar to Disney+ Hotstar.

The news comes as Disney+ strengthens its launch plans in various countries including UK, Europe and India. The rebrand of Hotstar will coincide with the start of the Indian Premier League (IPL) on 29th March 2020.

It is reported that the rebranding of existing Hotstar VIP and Premium subscriptions will be directed towards Disney+ Hotstar.

Disney CEO Robert Iger during the company’s quarterly earnings said, “We’re excited to announce that we will be launching Disney Plus in India through our Hotstar service on March 29th at the beginning of the Indian Premier League (IPL) cricket season.”

“We see this as a great opportunity to use the proven platform of Hotstar to launch the new Disney Plus service in one of the most populous countries and fastest growing economies in the world,” he added.

Disney became the owner of Hotstar in 2017, as a part of its acquisition of Fox Studios, which includes the Star India group.