Star India’s popular digital platform, Hotstar has launched on the Now TV stick in the UK.
The broadcaster, which is getting aggressive with Hotstar in international markets, particularly UK and US, is pulling out all the stops to ensure the service is accessible by viewers in various ways including mobile and traditional television sets.
As well as Now TV, Hotstar is also available on Chromecast. It will also be integrated with other digital services and television models later this summer.
Hotstar is the exclusive UK home of the Indian Premier League and as confirmed on BizAsiaLive.com earlier, the exclusive streaming provider of all India home cricket matches up until beginning of 2020.
Hotstar is available at £59.99 annually or £11.99 per month.