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Hotstar launches new annual price plan for sports fans

In a move to lure more sports subscribers, Star India’s video-on-demand platform, Hotstar has launched an annual subscription dedicated to live sports, including the Indian Premier League.

The subscription, which is priced at Rs. 299, will give customers access to all live sports all year round. Similarly, Hotstar has tied up with Airtel and Jio to provide IPL free. Non customers of these platforms, will only be able to view 10 minutes free, after, which they’ll be directed to subscribe to Hotstar.

The new price plan is expected to do well as Hotstar will gain new subscribers for the IPL, who will retain with the platform for the rest of the sporting calendar on Hotstar. The digital platform also holds rights to cricket (Asia Cup 2018), Football (Premier League, Bundesliga, I-League, Indian Super League (ISL), AFC Cup), Tennis (Wimbledon, French Open, US Open), Kabaddi (Pro Kabaddi, Kabaddi Nationals), and Others (Formula 1, Badminton World Championships).

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