Star TV India’s popular digital platform, Hotstar has inked a content deal with CBS Corporation, which will give access to Showtime programming.
This is the first time the Showtime brand will be visible in the India territory. The content, which includes ‘Smilf’, ‘Escape At Dannemora’, ‘Twin Peaks’ and ‘The Affair’ will be available to paid Hotstar Premium subscribers on India.
Ajit Mohan, CEO, Hotstar said, “Over the last year, we have established Hotstar Premium as the most exciting destination for American TV shows and movies in India. We have been continuously raising the bar for what is already the best streaming service for an Indian audience interested in international stories. The deal with CBS is in line with our strategy of bringing the best of new shows and movies from around the world to our Premium subscribers. Today, Showtime joins an exciting slate on Hotstar. It is clear that there is no equivalent service like this in India, or, frankly, anywhere in the world. We are clear that we are building Hotstar Premium as the most compelling subscription service that will showcase the best story tellers from around the world.”
“We are thrilled to be partnering with Hotstar to bring critically-acclaimed programming from Showtime to Indian audiences,” said Armando Nuñez, President and CEO, CBS Studios International. “Thanks to this agreement and other partnerships with top platforms around the world, the footprint of the Showtime brand and programming continues to expand in the global marketplace.”
Hotstar is ramping up its original content offerings to compete with other big platforms like Netflix and Amazon Prime.