Hopes fade for UK launch of ‘Bigg Boss 18’ on Colors
Hopes for a last-minute agreement to launch ‘Bigg Boss 18’ on Colors UK this week are quickly fading.
The show, which is embroiled in a rights dispute, is unlikely to premiere simultaneously with its Indian counterpart, which airs this Sunday. The UK launch has been delayed due to the premiere of ‘Big Brother’ on ITV.
As it stands, ‘Bigg Boss 18’ is expected to launch on Colors UK during the final run of ‘Big Brother’ on ITV, mirroring last year’s strategy. In the meantime, Colors UK is expected to fill the vacant time slot with original content from JioCinema and re-runs.
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The delay could have significant commercial repercussions on Colors UK, given the major sponsors the show typically attracts.
Stay tuned to BizAsiaLive.com for any last-minute updates.
