Himesh Reshammiya’s big budget movie ‘Kajraare’ was released in secret at just two cinemas in India this weekend as a ploy to get the film premiered quickly on television.
The producer of the film, T-Series head honcho Bhushan Kumar, released the movie without any marketing or publicity for the film, much to actor Himesh Reshammiya and director Pooja Bhatt’s dismay.
Himesh and Pooja Bhatt did not know that the film had been released until late afternoon (on Friday). It is all the more surprising for Himesh, since he was even shooting for Bhushan’s film, ‘A New Love Ishtory’, until five days ago.
There are many reasons that could have led to this fallout. Bhushan was getting a huge sum for the satellite rights of the film. However, according to the agreement, the film needed to have a theatrical release and that’s why he released the film in just one theatre, so that he can now technically show that the film has been released theatrically. He has already made some money from the music.
Himesh was signed by T Series in a three-film deal for about Rs 15 cr, which included acting, music and singing services. The three films were Karzzzz (which was a huge disaster), ‘Kajraare’ and John Matthew Matthan’s ‘A New Love Ishtory’.
When contacted, Bhushan Kumar just said, “No comments.”
It is not known which channel will broadcast the World Premiere of ‘Kajraare’. Nevertheless this seems to be a huge blow for Himesh Reshammiya. Keep it with BizAsia.co.uk for the latest.