he government’s Central Office of Information (COI) has selected the Here&Now 365 as their Cultural Diversity Agency Framework after going through a rigorous procurement process on the basis of its proven ability to effectively target the ethnic minorities group and the subgroups within it.
COI is the Government’s centre of excellence for marketing and communications. COI works with government departments and agencies to produce information campaigns on issues such as blood donation, illegal food imports, Stop and Search on behalf of the Home Office and on fire safety.
Patricia Macauley, Head of Cultural Diversity, who led the review of the framework, comments on the need to widen its remit:
“The UK’s demographics have changed significantly since the framework was established. The government and public sector needs to communicate with emerging new communities and faces an increasing challenge to engage a diverse range of audiences. I am confident that the agencies and suppliers we’ve chosen have valuable insight into these culturally diverse audiences and look forward to working with them in the future.”
On being selected by COI, Manish Tiwari, Managing Director, Here&Now365 quoted, “COI is a centre of excellence for government communications, so we are really looking forward to working with them, especially at this exciting time. We enjoyed the entire process of getting enlisted in the roster.”
Beside Here&Now 365, other agencies a part of the Cultural Diversity Framework are Ethnic Communications, Linstock Communications, The Change Institute, Media Moguls, Quiet Storm, Media Reach Advertising and Livity.