A new British Asian glossy magazine is set to be launched this summer by MeMedia.

Henna magazine will focus primarily on high-fashion and exclusive lifestyle, with a twinge of Bollywood.

Its publishers say: “The magazine will aim its editorial at the high end haute AB demographic.”

Published by Elbrook Management, it is edited by widely known journalist Ashanti OMkar. It will be available nationwide, on the shelves of WH Smiths, Borders and Independent newsagents on Friday 27th June 2008.

Neena Kent is the CEO of MeMedia, a group of online ethnic community publications.